Here is one of the best examples of viral marketing I have seen. Check it out, and let me know what you think?

http://www.news3online.com/spread.php?code=32IZi144DSL477qM1P2s

To create something similar that will allow you to connect with your clients and key players that your having a hard time reaching, please visit this link.

http://www.news3online.com/

Join the conversation. What is the best strategy or marketing idea you have seen to create great word of mouth buzz for a business?

Until We Connect Again,

Larry Benet
The Connector

If you leave a genuine, heart felt and powerful testimonial about how someone’s product or service has impacted your life for the better, as Bill Lae has done you will be able to get their attention and break thru the clutter.

His testimonial is below.

If you want to connect with your favorite author or speaker, see if they have a blog and post your comments or testimonial about them and how they have impacted your life.
Send them the testimonial in the mail in an ultra creative way.
I guarantee you will get their attention.

Bill Lae Says:
February 19th, 2008 at 7:46 pm
On Larry Benet’s Connection Mastery (Los Angeles, Feb 15-17, 2008):

“I often cringe at seeing testimonials, particularly the ones that just say “Go. Do this. Trust me.” Well, Go! Do This! Trust Me!” I’m not cringing. I’m rejoicing. I have finally experienced a mastery that truly is a mastery! Take it while you can! It’s a gift!

The Best seminar/workshop/conference /mastery I’ve attended:
I have been to countless events. Literally, I have lost count. I’d rather not mention them,
but you’ve heard of all of them and have most likely done some of them. They have all had very good content. But there have always been two ‘downers.’

1) There’s always this feeling that the ‘value’ is less than the ‘cost,’ and there’s always a
feeling of ‘being taken advantage of, rather than truly getting an advantage and value.

2) I’ve done the work. I’m tired of doing the work. I’m going to cry if I need to work and listen to 35 more CDs, watch 8 more DVDs, read 4 more books, and listen to 52 more tele-seminars BEFORE I see any results. GUESS WHAT!? I was seeing and getting results on-the-spot. I implemented Larry’s first suggestions IN the seminar, and I was effortlessly connecting with everyone in attendance….and I’m typically a ‘cave-dweller.’

The Next Day:
Within 24 hours, I landed a conversation that’s certain to generate a multimillion dollar deal. I’ve been ‘after’ this prospect for years. And…get this: He called ME! With the way I was ‘being’, giving, and sharing at the event, I created new relationships that immediately started giving to me. These people not only connected with me, they connected other high-power ‘players’ to me.

Why is this so different?
It’s the Law! –The law of reciprocity. If you genuinely ask people how you can help them, they want to help you. If you give to them, it comes back in multiples. This conference/mastery is not only about ‘doing,’ it is about
‘being.’ And it was a sheer, exhilarating joy to BE in! It IS what it teaches. It’s ‘effortless’ and it organically flows and generates leads, opportunites, and connections that would never be possible if I ‘jammed’ my intention of ‘what I want’ ahead of ‘what can I do for you?’

Diverse spectrum:
I’m a creative guy. I have many interests and projects in very different areas from awareness & self help to Halloween to Script-writing & movie-making to art and multi-media event creation. Typically, I must focus on one and hope I might connect with someone in one area. Larry put together such a diverse group of high-end movers and shakers, that I had opportunity and possibility show up in every area, even one’s I’d given up on figuring they would never be profitable or relatable.

Intersection:
Most seminars and conferences are roads heading in a single direction. (And most people
are passing each other heading in opposite directions!) This was not a road to somewhere. It was an INTERSECTION. (Not a 4-way intersection, a 40-way intersection!) I have never seen so much ‘come together’ in one place.

Whatever opportunity you have to connect with Larry, take it! It may be the last time you ever ‘take’ any single thing before giving becomes a way of life and receiving just keeps on happening!

Thank you, Larry. I am very, very grateful.
-Bill Lae
LightForm Productions, Inc.
manifestthesecret.com”

Until We Connect Again,

Larry Benet
The Connector

http://www.larrybenet.com/seminar/

The say it isn’t, What You Know… But Rather Who You Know!

This weekend in Los Angeles, I’m going to pull back the curtains and unveil the step-by-step proven systematic process that will allow you to immediately connect with anyone that you want.

I have always believed you are only one powerful relationship away from getting whatever you want.

Is your business currently suffering from a lack of any of the following?

• Leads
• Revenue
• Opportunities
• Capital
• The Right People On Your Team

If you are, then please let me extend an invitation to you to join me this weekend. You will spend 3 insightful days with myself as well as my hand picked team of experts where you will:

“Discover the Elite Money-Getting Secrets to Quickly Gain Access and Connect with ANY Powerful & Influential Person Alive… So You Immediately Multiply Your Income and Easily Get Everything You Want, Need, or Desire!”

http://www.larrybenet.com/seminar

I have invited:

• Joel Block - One of the most connected people I know in the money business
• Gary Goldman - The Producer of “Pretty Woman”
• Gene McNaughton - One of Two people to personally share the stage with Tony Robbins at his personal events
• David Frey - The author of the Small Marketing Business Bible and Instant Referral Systems- Who will share how to automate your referral systems
• Ann Convery - International Speaker and Trainer who has prepared clients for CNN, 60 minutes, and Time Magazine will share her popular program How to Speak Your Business in 30 Seconds or Less
• Ann Devere - Will share how to find your most profitable client
• David Nour - The Creator of Relationship Economics will show you how to leverage technology and better systems to get more done in less time, and to leverage relationships to drive your business growth strategically

We have an incredible guarantee, where we take all the risk of you coming to the event.

To learn more go to: http://www.larrybenet.com/seminar

or to watch the preview Webinar we recently hosted about The Connection Mastery Intensive click the link below

http://www.larrybenet.com/webinar/replay/

I hope to Connect with you at my Connection Mastery Intensive this weekend in Los Angeles, CA.

That link again to sign up is:
http://www.larrybenet.com/seminar

Until We Connect Again,

Larry Benet
The Connector

Tip #1 - Do Your Research Before You Meet Them
Use whatever resources you have (the internet or other contacts you have) to learn about the person you want to connect with. Get valuable information about what’s important to them, what they have done, what they are working on so that you know what to talk about to build rapport. If you can’t get that kind of information about the person, at least research industry trends so you can have an intelligent conversation with them that builds credibility.

Tip #2 - Listen Actively (And Resist The Urge To Correct Them)
When you’re listening to a new person tell you about themselves, resist the urge to interrupt, correct, criticize or argue points with them. Just listen. That alone will make you more memorable than 99% of the people they meet who are just trying to impress them with how smart they are. Listen actively, and watch them as they become more comfortable around you.

Tip #3 - Ask The Right Questions
Build even more rapport and open up doors by asking them questions like “What’s the most important project you’ve got going on right now?” and “What are your biggest resource needs at the present moment?” Then ask “Is there any way, shape, or form I can be a resource to you or facilitate bringing business to you?” Focus on how you can serve them, not on what you want from them. Helping solve their problems is the ultimate networking activity.

Tip #4 - Be Authentic
When you get an answer to the above questions, be sure you mean it when you say you’re willing to help. A dropped commitment will kill your chance to network with the person in the future, and create a bad reference that will circulate farther than you’d like. Say what you mean, and follow up on it.

Use these tips today to become a better connector and grow your business quickly.

Until we connect again,

Larry Benet