He will be at my Connection Mastery Event September 12-14th in LA.
http://www.secretstowealthandpower.com

Come and spend some time with him, you will be glad you did.

Here are some of his thoughts about getting more clients,referrals, and increasing the overall profits within your company. He acquired over 8 million customers during his career and started 35 different companies.

He focused on wowing his customers. Little things, like calling his customers and prospects the day before their birthday to be the first one to wish them a happy birthday. Ken had the people who worked for him in the financial services make a list of the 1000 people they wanted as a client.

He would then make sure those people received something in the mail from him every single month. One month it might have been an article he read, another month a free report, another month could have been a holiday card he would send to his clients and the potential prospects. Constant communication was his key.

Make your customers an advocate to help them do the selling for you. When he used to sell insurance to nurses, every time they referred his company business he entered them into a contest for a free trip.

Always be giving…

• Give a book
• Give a free report
• Give great value.

The law of reciprocity will kick in and play to your advantage.

Listen to my interview with Ken Varga here:

http://larrybenet.audioacrobat.com/download/3981316f-42c9-11a6-cd8c-4a2f2b508ab3.mp3

Ideas are a dime a dozen, the people that implement them are priceless. Ken is great at taking action on many of these excellent ideas. How are you doing at taking action on the things that will make a difference in getting you more clients, more sales, and more profits? Please let me know by commenting here on my blog.

Until We Connect Again,
Larry Benet
The Connector

To read his post or listen to his podcast you can click on this link:
http://www.michaelport.com/blog/posts/influence-and-connections.html

Michael talked about building relationships and adding value for thought leaders and reaching out to famous authors and business experts. I have been building relationships with authors and top business experts for years and a simple thing I have found that works, and works well, is if you can add value to them first.

Is there a way you can help an author sell more of his or her books? Can you buy a handful of the authors book, and have it personally autographed, and get it in the hands of key influencers in the market?

Can you refer them a speaking opportunity? Can you host a teleseminar with them where you can get them a lot of massive exposure all at one time?

Another thing about top authors and business experts is no matter how successful they are, they always have more ideas, and projects they want to do. Can you find out what is most important to them and volunteer a few hours a week of your personal time to help them achieve their goals?

Can you be a volunteer staff member at their next seminar, which helps them and will help you at the same time, with the valuable knowledge you will pick up from being in attendance at their event.

If you can build and nurture strategic relationships with key industry experts whom can help your core customer, that is a big deal, because there are now more ways you can add value to them.

Next time you are in front of one of your key prospects or clients, and you know one of their big challenges or goals, surprise them by introducing them to a famous author or speaker who can help them, or send them that autographed book and you will be amazed at the response you get back.

Earlier this year I was with the CEO of a multi-billion dollar financial services company. As I was leaving his office, I asked him who his favorite authors were and what was the number one thing he was working on personally for the year.

He told me that he wanted to manage his time better and become more organized. So I reached out to a famous author that I didn’t know, David Allen of Getting Things Done, and asked if he could possibly autograph a book for this CEO. I told him I was willing to pay for it, or he could use it as a marketing expense to get his name and message in front of a tremendous target prospect, as this company has tens of thousands of people that work within their organization.

He ended up sending an autographed copy of the book on his dime. I’m sure that doing this will provide him with the opportunity to have an excellent return on his initial investment.

All of these are simple ideas that you can easily implement in your marketing efforts.

What are some of the things that you have done to add value when you are trying to connect with  thought leaders and business experts. Please comment on my blog and let me know what you are doing strategically within your particular business endeavors.

Until We Connect Again,

Larry Benet
The Connector

• Do you get 50 a day?
• Do you get 100 a day?
• Do you get 200 a day?
• Maybe Even More…

Due to the overwhelming volume of email that people receive, it is getting more challenging to get your email opened up. Here are a few email subject headings that have gotten my attention or one’s that I have used when sending some of my email communications.

• Larry, this article should be of great value to you
• Larry, I thought you should connect with ______
• Larry , did you see this?…
• sorry i shoulda warned ya…
• Larry, Per our conversation
• Larry, Per our meeting
• What Would This Be Worth to You, Find Out…
• Read this very carefully, Larry…
• Please open this invitation today…
• Larry, were you aware of this event
• It’s Finally Here…
• It Happens at 2:00 pm Eastern

I also came across a bunch of great email headlines to get someone to open up your email from Scott Ginsberg, whom has a fantastic blog that you should take a look at. Click the link below to view the some of the great tips that he shares…

http://hellomynameisscott.blogspot.com/2008/04/12-ways-to-get-customers-to-open-your.html

Please let me know some of the subject headlines that you are using to get your emails opened up by very busy people.

Until We Connect Again,
Larry Benet
The Connector

That was a message I left today for a very busy executive attempting to get her to return my call.

I know this person very well, and know she really is CRAZY BUSY.

People are busier today then they ever have been, so leaving just one email or phone message isn’t enough.

What is the best message you have left for someone that got your phone call returned?

The best answer we receive, I will give away one of the best coaching calls I have ever done called:

“Influencing the Influencer”

Until We Connect Again,
Larry Benet
The Connector

http://www.larrybenet.com/seminar/

The say it isn’t, What You Know… But Rather Who You Know!

This weekend in Los Angeles, I’m going to pull back the curtains and unveil the step-by-step proven systematic process that will allow you to immediately connect with anyone that you want.

I have always believed you are only one powerful relationship away from getting whatever you want.

Is your business currently suffering from a lack of any of the following?

• Leads
• Revenue
• Opportunities
• Capital
• The Right People On Your Team

If you are, then please let me extend an invitation to you to join me this weekend. You will spend 3 insightful days with myself as well as my hand picked team of experts where you will:

“Discover the Elite Money-Getting Secrets to Quickly Gain Access and Connect with ANY Powerful & Influential Person Alive… So You Immediately Multiply Your Income and Easily Get Everything You Want, Need, or Desire!”

http://www.larrybenet.com/seminar

I have invited:

• Joel Block - One of the most connected people I know in the money business
• Gary Goldman - The Producer of “Pretty Woman”
• Gene McNaughton - One of Two people to personally share the stage with Tony Robbins at his personal events
• David Frey - The author of the Small Marketing Business Bible and Instant Referral Systems- Who will share how to automate your referral systems
• Ann Convery - International Speaker and Trainer who has prepared clients for CNN, 60 minutes, and Time Magazine will share her popular program How to Speak Your Business in 30 Seconds or Less
• Ann Devere - Will share how to find your most profitable client
• David Nour - The Creator of Relationship Economics will show you how to leverage technology and better systems to get more done in less time, and to leverage relationships to drive your business growth strategically

We have an incredible guarantee, where we take all the risk of you coming to the event.

To learn more go to: http://www.larrybenet.com/seminar

or to watch the preview Webinar we recently hosted about The Connection Mastery Intensive click the link below

http://www.larrybenet.com/webinar/replay/

I hope to Connect with you at my Connection Mastery Intensive this weekend in Los Angeles, CA.

That link again to sign up is:
http://www.larrybenet.com/seminar

Until We Connect Again,

Larry Benet
The Connector

There is awesome power in thanking someone in a unique and special way.

Did you go the extra mile to make it personal? Did you create a magical moment in someone’s life?

What would happen to you and others in your life if you chose to make a difference to someone every single day like Demarr Zimmerman of SendOutCards does.

Read on to see the email I received from him today. (more…)

One way I do this is to leave short voice messages for them when I know they’ll be out of the office, such as after hours or on the weekends. I’ll just give a quick call and mention a recent project they’re working on and ask if there’s any way I can be a resource or a connector for them.

Even if the don’t return the call, I’m fresh in their mind and doing the most important thing for them: Offering to be of value. Use this same strategy with your own connections and you’ll see how well it works.

Until we connect again,

Larry Benet

If you kept a running stack of blank cards handy, it would take you 10 or 15 minutes to write a quick, handwritten note to a connection of yours. It doesn’t have to be anything elaborate - perhaps just a thank you or a mention that you’ve heard about them from someone … but write it out by hand.

People don’t tend to do this because it “takes time” … but if you set aside just a few minutes every day - even to send one single card out - it will pay off by creating connections that aren’t easily forgotten.

Make a point to get a package of cards this week and use this powerful tip to become a better connector.

Until we connect again.

Larry Benet