She told me that there was a restaurant nearby and she was sorry there weren’t too many places available due to the fact it was so early. Because I always like to find out who I’m speaking with, I asked her name. Marilyn Thompson was her reply.

Since I was there scouting locations for my next Speaker Author Networking Group meeting, I took every opportunity to discover reasons why I should choose the Bellagio for my event instead of the Wynn or Caesar’s Palace or any of the other fabulous hotels.

So, I asked Marilyn what made the Bellagio special. What happened next absolutely knocked my socks off. She told me about its five star restaurants, about the myriads of other amenities, the high level of customer service, on and on she went about why I might want to select the Bellagio for my event. She concluded by assuring me my guests would have a fantastic experience if I chose this hotel.

I was so impressed; I asked her who the CEO of the Bellagio was, because I wanted to send him a note to let him know how great a job she was doing on behalf of the Bellagio. I do that because I’m a big believer in creating magic moments for others. When you create magic moments for others, not only will you feel good, but the people you’re coming in contact with will feel good and it will have a ripple effect.

I then asked her what she actually did for work at the hotel, because she was wearing a red suit and I couldn’t place her position there from that. She told me that she was the overnight security guard. And, no more than 30 seconds later, a gentleman appeared nearby, he had his back to me, was wearing gym clothes and was about to enter the gym. Marilyn exclaimed that it was Jim Murren, I had no idea who Jim Murren was, but because Marilyn pointed him out, I assumed he was an influential person at the hotel. Well, I called out to him and asked him to come over to us. He did and I proceeded to tell him how what a wonderful employee he had in Marilyn and how she was a great asset to the Bellagio.

He replied that they prided themselves at the Bellagio for having employees like Marilyn; it’s what makes the Bellagio so great. He then excused himself and went into the gym. I thanked Marilyn again and headed into the gym myself. I took a second to google Jim Murren. I was stunned.

Turned out, he is the number two executive at the Bellagio.

Remember that just moments before I asked Marilyn who the CEO of he Bellagio was, so I could tell him about what a great job she was doing? Well, I had done even better, I had told the COO – face to face!

A few weeks after my departure from Las Vegas I received an email from Marilyn. She reminded me of our meeting and took the initiative to personally invite me back to the hotel!

Now, it’s no coincidence that when I read the most recent annual report of the MGM Mirage that the Bellagio hotel was doing just fine, operating at something like 96% occupancy with very high room rates. Do you think there is any correlation between the level of intimate customer service that people like Marilyn are able to provide?

Here’s my question to you. Do you have Marilyn Thompson’s in your company? Do you have employees that are so enthusiastic and passionate about your company that they’ll take the time to send an email to a prospective client?

Well, you can start today by creating magic moments for 5-10 people a day that you come in contact with. Make them feel special, call them by their first name; tell them what a great job they’re doing. Encourage your employees and co-workers to do the same. You’ll start creating a culture that both delivers and receives magic moments.

Until we connect again.

So today I pulled out some heavy artillery.

I sent a coconut with my letter on why they should have me present at the event.

The Coconut Mailer that I sent today:

I then put a little sticky note on top of the coconut that said “YOU WOULD HAVE TO BE NUTS NOT TO HAVE LARRY BENET SPEAK AT YOUR EVENT.”

I figured if they are thinking about having me speak at the event, well I want to give them as much to think about as possible, and get their attention.

I put the benefits of what his customers would get from having me speak, the benefits the promoter would get in having me speak, and I put a bunch of testimonials all inside the coconut.

What is the most outside the Box mailer you have sent someone that worked.

Post your comments and the person who has the best idea will receive my CD on How to Connect With Anyone and Build Relationships at The Speed of Light, as well as be entered as a finalist to win a ticket to my $3000 Connection Mastery event on June 6-8th http://www.larrybenet.com/seminar

Until We Connect Again,

Larry Benet
The Connector

http://www.larrybenet.com/seminar/

The say it isn’t, What You Know… But Rather Who You Know!

This weekend in Los Angeles, I’m going to pull back the curtains and unveil the step-by-step proven systematic process that will allow you to immediately connect with anyone that you want.

I have always believed you are only one powerful relationship away from getting whatever you want.

Is your business currently suffering from a lack of any of the following?

• Leads
• Revenue
• Opportunities
• Capital
• The Right People On Your Team

If you are, then please let me extend an invitation to you to join me this weekend. You will spend 3 insightful days with myself as well as my hand picked team of experts where you will:

“Discover the Elite Money-Getting Secrets to Quickly Gain Access and Connect with ANY Powerful & Influential Person Alive… So You Immediately Multiply Your Income and Easily Get Everything You Want, Need, or Desire!”

http://www.larrybenet.com/seminar

I have invited:

• Joel Block – One of the most connected people I know in the money business
• Gary Goldstein – The Producer of “Pretty Woman”
• Gene McNaughton – One of Two people to personally share the stage with Tony Robbins at his personal events
• David Frey – The author of the Small Marketing Business Bible and Instant Referral Systems- Who will share how to automate your referral systems
• Ann Convery – International Speaker and Trainer who has prepared clients for CNN, 60 minutes, and Time Magazine will share her popular program How to Speak Your Business in 30 Seconds or Less
• Ann Devere – Will share how to find your most profitable client
• David Nour – The Creator of Relationship Economics will show you how to leverage technology and better systems to get more done in less time, and to leverage relationships to drive your business growth strategically

We have an incredible guarantee, where we take all the risk of you coming to the event.

To learn more go to: http://www.larrybenet.com/seminar

or to watch the preview Webinar we recently hosted about The Connection Mastery Intensive click the link below

http://www.larrybenet.com/webinar/replay/

I hope to Connect with you at my Connection Mastery Intensive this weekend in Los Angeles, CA.

That link again to sign up is:
http://www.larrybenet.com/seminar

Until We Connect Again,

Larry Benet
The Connector