Comments on: If You Want to Get Somone’s Attention… Try This Idea. http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/ Fri, 21 Nov 2008 20:49:28 +0000 http://wordpress.org/?v=2.3.3 By: Tony Soto http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-101 Tony Soto Tue, 27 May 2008 23:28:18 +0000 http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-101 Dear Larry, I'm certain you've heard them all, but here is a true story. My brother-in-law has an extremely successful mortgage company that anyone would love to work for. One day attached to a resume was a box of 10 100 Grand candy bars with the additional note, "Here's 1 million reasons to give me an interview". He interviewed her, and was so impressed that he hired her. Dear Larry,

I’m certain you’ve heard them all, but here is a true story. My brother-in-law has an extremely successful mortgage company that anyone would love to work for. One day attached to a resume was a box of 10 100 Grand candy bars with the additional note, “Here’s 1 million reasons to give me an interview”. He interviewed her, and was so impressed that he hired her.

]]> By: David Stewart http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-57 David Stewart Mon, 31 Mar 2008 14:28:11 +0000 http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-57 I am launching a very high end vacation destination club - www.CartellaBella.com with only 24 Founders Circle memberships at $10 million, 100 Founders memberships at $1 million and unlimited standard memberships. The Founders Circle will be marketed to the top 500 richest people. I am planning on using a "Mission Impossible" themed mailer with at small video player that will give the recipient their mission with audio/video. As their are only 24 memberships they will be instructed to either accept the invitation or to refer a friend as membership is by referral only. A variation of this would just be sending a digital video picture frame with a picture slide show of our club properties (multi-million dollar vacation homes including private islands) I am launching a very high end vacation destination club - http://www.CartellaBella.com with only 24 Founders Circle memberships at $10 million, 100 Founders memberships at $1 million and unlimited standard memberships. The Founders Circle will be marketed to the top 500 richest people. I am planning on using a “Mission Impossible” themed mailer with at small video player that will give the recipient their mission with audio/video. As their are only 24 memberships they will be instructed to either accept the invitation or to refer a friend as membership is by referral only. A variation of this would just be sending a digital video picture frame with a picture slide show of our club properties (multi-million dollar vacation homes including private islands)

]]> By: Larry Benet http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-47 Larry Benet Wed, 26 Mar 2008 21:02:43 +0000 http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-47 Tim Do you have a photo of your marketing idea you could send us electronically. Send to connectwithlarry@gmail.com Great idea. Larry Benet Tim
Do you have a photo of your marketing idea you could send us electronically.
Send to connectwithlarry@gmail.com
Great idea.

Larry Benet

]]> By: Tim Richardson http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-44 Tim Richardson Tue, 25 Mar 2008 14:48:50 +0000 http://www.larrybenet.com/if-you-want-to-get-somones-attention-try-this-idea/#comment-44 Several years ago, when my book Transformation Thinking came out, I wanted to create a marketing piece that was attention getting. I met with my assistant and a creative friend in the advertising business for a brainstorming session. Using the principles from the book, we developed a very unique brochure that opened in the shape of a puzzle with was a twist on a bar game used with tooth picks that were used to create the design of the puzzle. Instead of sending tooth picks with the package, we sent a match box that doubled as my business card. The outside of the brochure was sealed with a sticker with the instructions "Do NOT open" (but which included another instruction to see the other side with the puzzle challenge presented). Each page of the brochure opened to slowly reveal the answers to the puzzle as more information was revealed about me and my program. I received comments for many years after that from people who held on to the piece or the matches (which had NO striker so they wouldn't be deposable). Several years ago, when my book Transformation Thinking came out, I wanted to create a marketing piece that was attention getting. I met with my assistant and a creative friend in the advertising business for a brainstorming session. Using the principles from the book, we developed a very unique brochure that opened in the shape of a puzzle with was a twist on a bar game used with tooth picks that were used to create the design of the puzzle. Instead of sending tooth picks with the package, we sent a match box that doubled as my business card. The outside of the brochure was sealed with a sticker with the instructions “Do NOT open” (but which included another instruction to see the other side with the puzzle challenge presented). Each page of the brochure opened to slowly reveal the answers to the puzzle as more information was revealed about me and my program. I received comments for many years after that from people who held on to the piece or the matches (which had NO striker so they wouldn’t be deposable).

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